I served as Creative Director and brand partner on the launch of VELL Wellness, a mobile app developed with Dr. Ken Grey, AP, DOM.
The goal was simple and hard: translate the depth of Eastern medicine into a modern, usable digital experience people would return to daily.
From product vision and UX strategy to brand narrative, visual language, and go-to-market direction, I helped shape VELL from idea to launch. Not another wellness app. A system for consistency, trust, and long-term alignment.
Website Experience
“Working with Andrew on VELL Wellness was transformative. He didn’t just design a brand or an app, he helped translate the heart of my clinical practice into a clear, modern system people actually use. His ability to connect strategy, design, and human behavior is rare.”
— Dr. Ken Grey, AP, DOM
