Meet, greet, gather and grow in the heart
of The Arts District in Orange County.

Located directly adjacent to the Segerstrom Center for the Arts and newly opened Orange County Museum of Art, The Park Club sits in the center of the Southern California art scene within Costa Mesa—the City of the Arts. As the Club started its next chapter as part of BNG Hospitality family—and shedding it’s previous skin as the Center Club—the space was be inspired by the neighboring art institutions and has become a destination for the community’s creative class.

I was asked to come in and work with the group developing the club’s brand strategy and visual identity, and help bring the project to completion in time for its unveiling for the New Year in 2024.