Radically better underwear designed to
outperform in comfort and sustainability.

It’s not every day you get to make a commercial for “Aquaman”. As the world becomes increasingly collaborative, it’s critical to find a partner who can balance the creative goals and objectives of multiple stakeholders and a tight timeline. 

BN3TH approached me to help launch a signature luxury boxer brief, in partnership with So iLL, TENCEL and award-winning actor, Jason Mamoa, through his brand “On The Roam”.

Squeezing a complex sustainability story, and an innovative technical design into a short spot can be a challenge. But, when you hit all the right notes, through a premium execution, utilizing 3D modeling, animation, live action and a compelling narrative, the result is a beautiful piece that helped drive a sold-out product launch in under 2 hours.