Embracing The Dark Side.
As Executive Creative Director at Windowseat Entertainment I had the opportunity to pitch Mattel to become their agency of record for the Hot Wheels brand. After successfully winning the business from the incumbent agency and a short list of hot shops, we were tasked with a campaign to make some big noise around the new licensing partnership between the brand and Lucasfilm Ltd. to produce Star Wars inspired toys with a Hot Wheels twist.
Watch the Behind-The-Scenes
Making of the Darth Car.
Hear directly from the client team I worked with
at Hot Wheels/Mattel and some of the production crew
I was responsible for leading through concept to final execution.
