A new venture into the cannabis cultivation industry
for the leading mineral mining giant—Dicalite.

When Dicalite was entering the highly competitive cannabis / horticulture space with their Harvest Hero product launch, they needed a partner who understood the landscape and could tell their story in a way that cut through the noise and legitimized their expertise. I designed their logo, wordmark, brand ID and product packaging. In a crowded marketplace, ensuring their suite of enhanced soil media products stood out was paramount.

Making sure voice is represented through design is always a challenge but not nearly as complex as the varied compliance issues I considered across all 50 states.

Additional services include digital media, ecommerce strategy, branding guidelines, content, ad layout / design
and tradeshow / experiential activations. I served as their creative director, providing best of class creative assets
and an elite level of strategy and service.