Quiksilver wasn’t built in a boardroom.
It started in the surf.
Born in Torquay, Australia in 1969, Quiksilver set out to solve a simple problem. Make better boardshorts for surfers who live in them. That utilitarian mindset became a global movement.
My work with Quiksilver over the years—as a freelancer, agency partner, and internal director—lived inside that tension. Performance and culture. Function and feeling. Respecting a legacy while pushing it forward. All done from a place of authenticity, long before that was a marking buzzword. Just real surf culture and heritage, translated for a new generation. That was the work.
Cypher Boardshorts Campaign
The Cypher Boardshort campaign pushed Quiksilver into uncharted waters.
We captured the brand’s marquee global athletes using a Phantom Camera shooting at 1,000 frames per second, turning raw speed into something you could finally study, feel, and respect. Every flex, spray, and impact was stripped bare. No edits hiding mistakes. No tricks masking performance. Just elite surfing slowed down to reveal what the product was built to handle. This wasn’t slow motion for style points. It was proof of performance.
Directing a Brand on a Global Scale.
This project was one of many across boardshorts, wetsuits, apparel, eyewear, footwear, and accessories developed during my tenure as head of the creative department at Quiksilver’s global headquarters in Huntington Beach. I led global creative direction across the cultural categories that defined the brand—surf, skate, and snow—overseeing internal teams, agency partners, and production collaborators. Together, we shaped and delivered brand work across five regions: the U.S., Latin America, Australia, Asia, and Europe.