An app to explore open roads, trails,
and 985 million acres of public land.
Developed for off-roaders by off-roaders, onX Offroad guides your success no matter where you are or what you ride and drive. Equal parts trail guide and route planner, this innovative app keeps you on track when off-the-grid with trail information, a robust feature set and a decade of know-how. Whether on 2 or 4 wheels, they’re your single mobile source of info so you can confidently navigate to any destination off the paved road without a wi-fi signal.
Built for Possibility
onX was a great fit for me to work with because of our fundamental passion for the outdoors, exploration, and getting our hands dirty.
Under a tight weather window and Winter bearing down, my team and I rallied Jeeps, dirt bikes, ATVs and overland vehicles across the remote Tobacco Root Mountains of Montana and captured the thrill of going off-road with the onX Off-Road app. We then crafted a brand anthem video highlighting the idea that with the right tools, any destination and possibility is within reach.
The brand launched its app at the automotive aftermarket’s SEMA Show.
The video was released as the centerpiece of the brand’s activation,
earning them the show’s 2020 Global Media Award in the process.
Since launching, onX off-road has well over 1 MM+ subscribers
with over 60,000 consistent monthly downloads across platforms,
and persistant user acquisition.
The library of content and stories crafted for the company
have been the strategic backbone of the brand since launch and have continually helped shape the authentic direction to this day.
