Performance Worthy of the Pinstripes

Panasonic partnered with the New York Yankees to promote the Arc5 Electric Razor during the 2017 season, with this spot running repeatedly during home games in Yankee Stadium. I wrote and creative directed the project, shaping a performance-driven message that aligned Japanese precision engineering with one of the most iconic brands in American sports. The work was designed for a high-frequency, high-impact environment, where clarity, confidence, and restraint mattered more than spectacle. The result was a brand moment built to hold its own in a stadium full of legends.