Pioneering in-flight entertainment
for 40 years.
Panasonic Avionics designs, engineers, manufactures, sells and installs customized in-flight entertainment and communications devices to airlines worldwide.
They serve up their technology and services to 300 airlines and 1.8 billion passengers annually. But who is Panasonic Avionics beyond the technology, hardware, and services? As Executive Creative Director at Merit/Andrew I was tasked to answer that question.
The goal was to push past the normal features and benefits and to focus on the human touch. The purpose. The passion. And the culture of this great company.
Content Solutions
As we assessed production, we strategized ways to create a stash of coveted evergreen video assets. Panasonic Avionics lacked that rich library of footage and imagery and this was the perfect time to build it. We cut one version for general corporate use and another tailored for recruitment.
This is just one of over 50 projects that were executed with the in-house agency team. From brand films and technical videos to livestream events, we're always entrusted to deliver breakthrough work for the company.
