Boost didn’t just enter prepaid mobile. They created it. Then Big Mobile showed up. Deep pockets.
Loud spend. They took the lane Boost built and shoved them aside.
Boost went quiet. Watched the knockoffs fight over scraps. Let the market forget who wrote the first chapter.
That pause was over. Time to step back into the ring. Time to remind everyone who owned this space.
The Idea
Boost Mobile had always believed in amplifying their customers’ passions and purpose. We helped bring those core values back to life by refreshing the original “Where You At” tagline into a state of mind. A space where no matter who you are, you can be whatever you want to be, and Boost is there to help amplify you to do whatever you put your passions toward.
The Experience
Boost had history. A deep bench of creators. Different worlds. Different obsessions.
Same fire.
That became the backbone of We Are Where You At.
We built Unlimited World. A digital playground, not a microsite. A first-of-its-kind 360° interactive VR experience. Wrapped in nonstop video. Real people. Real passions. Big dreams. Small hustles.
Boost didn’t just sponsor the culture. It showed up inside it.
The Results
The result wasn’t a facelift. It was a shot to the heart. New energy. New voices. Real meaning again.
Boost stopped blending in. Started getting recognized. Started getting respect.
And just like that, it was back in the fight.
Deliverables
Strategy, Broadcast, 360 Interactive VR Experience, Web Design/Development, Video Content, Social Content, Digital, Outdoor, Outdoor 360 Interactive VR Experience